When I started working with Island Creek Oysters one of the first (of several) projects I worked on was designing a new store front for their booming eccomerce business. Shopify was chosen as the transactional payment engine. This allowed me to focus more on designing the interface without the worry of payment and transaction security as well as features such as logged in state.
With 70% of ICO's sales taking place on mobile devices, it was extremely important to design for mobile first. The UI is clean and simplified to allow users to focus on product selection and checkout without a disruptive user experience.
The new ICO Eccom Shop launched in May of 2018. Since then it has effectively pushed the conversion needle while delivering clean and concise design language to their user base. We have seen major increases in just about every metric!